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Robert Gordman Speech Topics

Make more money with a $uper $weet $pot

Discover how to use your company's customer-relevant strengths to build a unique $uper $weet $pot that will set you apart from your competition and build sustained, profitable growth. This presentation will show you how to support your company's $uper $weet $pot from deciding what products or services to sell to developing communications and advertising strategies that actually produce results.

Why are your satisfied customers buying from your competition?

Companies need to go beyond simply satisfying customers to create undying loyalty. Companies that have loyal Core and Must-Have Customers have ever increasing sales and profits. This presentation shows how to understand the Must-Have Customer’s rules so they can become a loyal customer for life.

Is your advertising more effective than the Energizer Bunny?

Increased sales don’t necessarily translate into increased profits. This presentation shows how to analyze the effectiveness of a company’s advertising, and determine whether the investment is providing an appropriate return on investment. Advertising that supports the message of the company's $uper $weet $pot and appeals to Core and Must-Have Customers builds sustained, profitable growth.

More core customers = sustained, profitable growth

This presentation focuses on turning Must-Have Customers into Core Customers, which equals increased sales and profitability. Participants will leave with proven tools they can use to find and capture the customers they haven’t got.

Do you know what you don't know? Getting the answers when you don't know the questions.

Every single day businesses fail because their owners don’t understand the “unknown unknowns.” This presentation shows how to ask the right people the right questions while feeling clever, competent and managerial. Discover how to focus your energy to figure out what you don’t know by digging deeper into pertinent facts and numbers to determine what’s critical to the success of your business.

Three critical success factors for business prosperity

There are three critical success factors all business owners must pay attention to so they survive and prosper: using your strengths and delegating the rest, treasuring your customers' complaints and making sure your cash flow is in the black. This presentation shows how business owners can use these three critical success factors to build sustained, profitable growth in their companies.