Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center... MORE

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"Prof. Solomon ...was able to make us think of new ways to use consumer behavior to frame our own activities....I found his presentation style very engaging. ...He was able to inject humor to maintain our attention yet did not deviate from the basic task at hand that was to educate and provoke thought. I would not hesitate to have Prof. Solomon speak in front of other groups at my company."

Consumer Behavior and the Marketing Mix
Consumer Trends
Lifestyle Marketing--You Really Are What You Wear (and Eat, and Drive, and…)
Net Profit
The Brave New World of Consumerspace
Why We Buy