Get Real: The Authenticity Imperative

In a world filled with ever more mediated and staged experiences ― an increasingly unreal world ― consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in the years and decades to come. These new ideas will truly help businesses discover who and what they are -- and what they are not -- and discover how best to portray that to customers.

Welcome to the Experience Economy

A view of the competitive landscape through new lenses – going beyond goods and services to stage truly memorable experiences. Based on the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, Joe will review the basic tools and frameworks, share stories from many companies who have embraced this shift, and will highlight the impact on the audience’s industry.

The Experience IS the Marketing

An unblushing look at the failure of traditional marketing and what will replace it. Joe will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).

Understanding Customer Sacrifice

Customer Sacrifice is the gap between what customers settle for and what they want exactly. Joe will detail his model for rethinking the traditional metric of customer satisfaction and help the audience discover hidden opportunities for innovation and differentiation.

Mass Customization

The most innovative companies are rapidly embracing a new paradigm of management — mass customization — which allows them the freedom to create greater individuality in their products and services at desirable prices. Based on Joe Pine’s pioneering 1993 book, Mass Customization: The New Frontier in Business Competition.