Jack Trout
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Reviews
On behalf of American Business Media I want to personally thank you for speaking at our 2000 Spring Meeting in Phoenix, Arizona. Your presentation, "Differentiate or Die", was very informative and well received. Our members were grateful for your professional insight.
Gordon T. Hughes II, President/CEO American Business Media
On behalf of Novartis Pharma AG, and the Diovan brand team, I would like to offer my sincere thanks for your contribution to our International Product Managers meeting in Barcelona. Your interesting and entertaining presentation on positioning was an important part of the meeting program. I believe it very successfully communicated what positioning is, why it is important, and how it should be (and shouldn't be) applied in real world business settings.
Michael Mehler Novartis Pharma AG
On behalf of the Utah Department of Workforce Services, I want to thank you for speaking at the 2nd Annual Utah Employer Conference. Your contribution made this conference an extremely successful event which was attended by nearly 400 Utah employers. Judging by the feedback we received both anecdotally and from our exit surveys, our attendees found your remarks and insights extremely beneficial.
Robert G. Gross, Executive Director State of Utah Department of Workforce Se
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