"Over the years so much of what has been written about cold calling is outdated or impractical. In his new book, Heat Up Your Cold Calls, George Walther brings new and much-needed ideas about the art and science of cold calling. He provides both the philosophy and the practice of warming up prospects fast. If you make cold calls, you absolutely need this book." "Thank you for giving a presentation that couldn't have been more on point for what we were trying to accomplish at our retreat, and also for putting in the time and doing the research to discover what the issues are we're facing as an organization and then developing and engaging and customized presentation that meaningfully addressed those issues in a way that our leadership team has truly taken to heart. You gave all of us practical ways to apply the ideas and concepts that I introduced in my opening keynote in our daily lives both at the agency and at home in a way that really paid off. We are not an easy group to captivate, and yet, you certainly did just that." "Legendary customer service starts when your customers are your prospects, and George shows you how to start relationships right. If you don't enjoy giving or receiving sales calls, this book is for you! George shows you how to turn your sales pitch into a conversation with your next lifetime customer."