Premiere Speakers Bureau

Robin Koval has been a driving force in the advertising world for over 20 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring "Yes, Yes, Yes" of Herbal Essences and the Aflac duck quack heard round the world. Simply put, Robin helps marketers get noticed. She has made an art form out of problem solving and making her clients’ sales skyrocket.
A founding member of the Kaplan Thaler Group with Linda Kaplan Thaler, she has helped the agency grow from a fledgling start-up to one billion dollars in billings.
KTG has been ranked by industry publications as the fastest-growing New York agency and touted for its breakthrough creative and immediate results. Its blue-chip clients include Procter & Gamble, Aflac, Champion, Continental Airlines, Pfizer, Church & Dwight, Outback Steakhouse, Tivo, US Bank and Wyeth (Centrum and Caltrate).
The agency's award-winning Aflac duck campaign created 91% household recognition in record time, and its "Totally Organic Experience" campaign transformed Clairol's Herbal Essences from a nearly extinct brand into the number-two position in the country.
Robin is also a best-selling author. Her latest book titled, The Power of Nice: How to Conquer the Business World with Kindness (Doubleday), which she co-wrote with Linda Kaplan Thaler, demystifies the notion that nice “guys” finish last. The Power of Nice, which debuted on the New York Times and Wall Street Journal best-seller lists, has been featured on NBC’s The Today Show, Nightline and in Newsweekand O, The Oprah Magazine. Robin and Linda’s first book Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book, was also a national best-seller.